Your Small Business Strategy Consultant and Product Marketing Strategist

You’re not a number to me

I partner with you to bring out the best in your business, by developing the foundations that create a sustainable brand. This means less stress, more income and a better life for you as a business owner.

Ready to work with a small business strategy consultant and product marketing expert who takes the time to get to know you and your business? That’s me, Amy Voller.

I intentionally limit the number of people I work with so I can give you my undivided time and attention.
It’s the only way to get the results I want to deliver (and you expect).

Get an expert in your corner

Work with a Melbourne small business strategy consultant who takes the time to get to know you and your goals.

Smash annoying income barriers

Develop compelling products and services your customers want to buy by getting clear on your value proposition.

Unlock the right strategy for you

One-size-fits-all formulas don’t work for everyone, so we’ll find the approach that suits you to a tee.


for Amy Voller, Small Business Strategy Consultant

My values underpin my mission to help
more women in business achieve greater success

Be bold

Let’s unashamedly put ourselves out there, so we can help the people who need us most.

Live life

There is more to life than your work, so we take a holistic, burnout-free approach.

Family first

You can have a thriving business, and be there for your family, by focusing your attention wisely.

Create outcomes

Diligent, (almost obsessive) focus on taking action and driving real results matters deeply to me.

My story begins 20+ years ago. I left Australia with my masters of marketing — just for a year.

I’d spent seven years with Telstra, as part of the CEO Leadership & Graduate program. I headed away for a brief overseas adventure (or so I thought).

Surprisingly, 14 years later, I was still in Europe, alongside my Dutch husband and two daughters (only one inherited my incredibly curly hair).

I loved living abroad, and had the pleasure of working with leading brands like Royal Bank of Scotland, British Telecom and Britax.

After more than a decade in Europe, my husband and I agreed it was time to call Australia home. So we arrived back in Melbourne and I got to work consulting. 

My focus was sharing my international perspective and strategic nous, particularly with product-based businesses, by identifying niches, understanding market trends and strategically launching new offers. 

But one thing I noticed really bugged me!

Many women start product-based brands, with ideas sparked from products they can’t find or which don’t work the way they need.  Other times the motivation is out of necessity. It’s the desire not to return to their corporate jobs after maternity leave, to create the flexibility they need now, or due to personal reasons.

Many of these brands only reach a certain level of success due to:

  • Lack of experience or industry knowledge
  • Unclear brand strategy and value proposition
  • Limited time and budgets to invest
  • Challenges with product design or manufacturing
  • Insufficient distribution to support growth.

Unless the business owner has a strong skill set from their previous career or an experienced network to draw from, many don’t know how to grow their business.  Some have already invested in coaches, courses or activity that left them fragile, low in confidence and resentful rather than empowered and equipped.

small business strategy consultant

This is where I come in!!

As a small business strategy consultant and product marketing strategist, I am truly passionate about enabling and empowering female-led, product-based businesses to take charge of their strategy.

When women in business thrive, we all benefit

Households enjoy the freedom of a steady flow of income, giving everyone more freedom and choices. Children see their parents successfully making a real contribution and enjoying fulfilling, rewarding work. And growing business can in turn hire more people, driving our economy to greater success.
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